2025 Rug Trends: Handmade Oushaks Are the New Neutral

This biggest 2025 rug trends all point to the same thing – neutral is no longer boring.

Designers and homeowners are turning to neutral Oushak rugs in beiges and blues to anchor their spaces. The softness and quiet personality go these hand-knotted rugs has become the new standard for timeless, livable design.

We’ve seen an uptick in demand for handmade Oushak rugs in muted tones like ivory, powder blue, sage green, and soft terracotta. Here’s why Oushak rugs are stealing the spotlight this year—and why one might just be the perfect fit for your home.

2025 rug trend 1: subtlety works everywhere

Oushak rugs are known for their pastel palette and delicate floral and geometric motifs. That makes them incredibly versatile:

• In a minimalist or Scandinavian setting, they add warmth without clutter. (additional tip: Nordic style kilim rugs that do not shed at all are slowly gaining demand and we feel by the end of the year they’ll be as popular as Oushaks.)
• In a traditional room, they bring out character while keeping things light.
• In modern boho homes, they ground the space with a sense of lived-in charm.

They’re not just neutral in color. They’re neutral in style, making them the perfect foundation for evolving design tastes.

2025 trend 2: organic textures and soft color

Home interior designers are shifting away from synthetic textures. Instead, we’re seeing a resurgence of interest in natural fibers. That’s why Oushaks, which are made of high-quality New Zealand wool, are in the spotlight.

They look soft.

They feel softer.

And they age beautifully.

• Dyed using natural, chemical-free colors
• Woven with 20 to 40 knots per inch, they have plush soft pile that’s durable and has definition

Designers are also choosing handmade craftsmanship, and subdued earth tones colors that feel earthy and real over bold colors. Although, some reds and navy rugs are trending too.

Trend 3: perfect match for light home interiors

Neutral interiors – think white walls, beige sofas, light wood floors – need just a touch of contrast to avoid feeling sterile. A cream or ivory Oushak rug with pink is the perfect answer. Although powder and icy blue area rugs are coming a close second choice.

Rug trend 4: wabi-sabi influence in modern interiors

The rise of the “Wabi-Sabi” aesthetic in 2025 has changed how designers and homeowners approach interiors. Rooted in Japanese philosophy, Wabi-Sabi embraces the beauty of the imperfect and the handmade, which makes Oushak rugs a perfect fit.

Oushaks made with fine wool and higher knot count give a blended uneven tone effect. The hand-knotted textures, and faded motifs reflect this trend beautifully.